Three friends had one new idea: to create ethically sourced, plant-forward food that’s vibrant, nourishing and real.
Christopher, Rasmus, and Ben met in Spain and bonded over a love of great food and travel. They’d cooked in Michelin-star kitchens, built businesses, waited tables—but still couldn’t find a place where food felt honest, fast, delicious, and easily available to all.
"They decided to set out on a journey to create it themselves."